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How to Write a Business Case Study
Business case studies are unique. They exist right at the point where valuable content and compelling social proof overlap. They have the potential to establish trust in a product or company while...
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How to Become a Content Writer – The Complete Guide
There’s a lot of money to be made writing blog posts, landing pages, product descriptions and the like for all types of businesses, but there’s also a lot to learn before you can begin. This guide is...
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The Complete Guide to Using Formal Titles in AP Style
Learning to write is a lot like learning to drive. You have to internalize many rules, some of which seem arbitrary or hard to remember. Formal titles, for example, are like left turns at large...
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Sales Funnel Magic: Supercharge Your Advertorials
What is an advertorial? To answer that question properly, we have to learn more about the ancient art of storytelling. Everyone loves a good yarn. For thousands of years before the internet, traveling...
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How Using Message Maps Can Boost Your Content Creation
Sales letters, retargeting ads and email campaigns — let’s face it, businesses generate a lot of content to drive customers toward a specific action. But, when so many threads of communication are...
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What is Active Voice in Writing?
What is active voice in writing? What is passive voice? More importantly, why should you care? The cat ate food. The food was eaten by the cat. First impressions: which sentence flows best? Which...
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What “Fluff Writing” Means and How to Avoid Filler
What do cushions and badly written content have in common? Fluff — and lots of it. Meaningless and irrelevant, fluff is a fatal flaw in any type of content. Filler — wordy sentences written in passive...
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45 Proofreading Tips and Tricks for Error-Free Copy
One of the best ways to boost your credibility as a writer is to deliver pristine copy. Online grammar tools and spellcheckers can only do so much, however, so we’ve compiled some essential...
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What Are the Principles of Communication?
Great marketing depends upon great communication. Some might say, in fact, that marketing is a type of communication. Conversions happen when consumers feel inspired by emails, advertorials, product...
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Online Marketing SOS: What is SEO Article Writing?
You’re an established business with a modern website, but you don’t get many visitors. Everything looks great, so why can’t people find you online? If you haven’t optimized your website, that lack of...
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Favorite Copyediting Software of Marketers and SEOs
It’s not easy crafting effective content. Even the most experienced writers can get tangled in clunky sentences, awkward phrasing and typos. The good news is, proofreading and copyediting software can...
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Thought Leadership Central: How to Write a White Paper
Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types of microcontent. Advertorials —...
View ArticleMozCon Here We Come!
Being good at SEO relies on staying current with what’s working, finding new tactics to test, and discovering new technologies that can help you achieve the ranking and traffic goals you set. I’ve...
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Are Seasons Capitalized?
You’re writing a feature on the Summer Olympics or a blog post about the winter solstice. But — wait. Are seasons capitalized? Many writers are uncertain whether the words winter, spring, summer and...
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Proofreading vs Editing for Clarity
Writing is a continual process of correcting and revising your work until it’s clear, logical and organized. A well-written article or blog post may look effortless, but a lot happens...
View ArticleWriter Spotlight: Hope Burris — A Prescription for Success
Michael Crichton is a best-selling author, but before that, he was a doctor. So were Khaled Hosseini, Tess Gerritsen, and Arthur Conan Doyle, to name a few. Medicine and writing appear to be vastly...
View ArticleSeptember Writer Spotlight: Katelyn Macdonald – Behind the Pen Name
Wander through your favorite bookstore, and you’re likely to find quite a few titles published under pen names. Authors mask their identities with pseudonyms for various reasons. Some may be...
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50 Popular Types of Web Content for Driving User Engagement
Having fresh, informative and interesting types of content remains the best way to attract readers and search engines to your website or social media page. Diversifying your content types can also set...
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Looking for Ways to Increase Your Site’s Authority? Try Working with Subject...
No matter what you sell, you need content to educate people about your company and persuade them to call, click, email or buy. With so many firms publishing the same type of content, however, it’s...
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Writer Spotlight: Liam Chetek — Life as an Expat Writer
Freelance writing is the kind of career that you can pursue from anywhere. It’s flexible enough that you can craft prose from your corner café or couch (and many of us do), but you can also fling your...
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