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Questions to Determine the Right Content Writing Service

Content writing is an extremely important part of an effective digital marketing strategy. From a website focused on SEO to product descriptions that encourage sales, content can be the cornerstone of...

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How to Make Ecommerce Email Marketing Effective

If you sell products or services online, effective eCommerce emailing marketing will be a critical component of your success. It’s not surprising—the distance between interest and a decision to...

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How to Leverage Content in a Crisis Situation

The dictionary defines crisis as “a time of intense difficulty, trouble or danger”. It also says that a crisis can be a time when important decisions must be made. Business crises can range in scale...

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The Complete B2B Content Creation Guide

With more and more business revenue driven by leads that are generated online, the focus on B2B content creation has intensified. Smart companies realize that relevant, useful information draws...

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How to Find and Leverage Authoritative Sources

Authority is a big deal for SEO. In a list of Google ranking factors published by Backlinko, trustworthiness and authority play important roles. Here are just some of the ranking factors listed that...

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Working With Blog Ghostwriters: Everything You Need to Know to Succeed With...

Hiring ghostwriters is a tried-and-true method for generating high-quality content, especially when you need to do so at scale. Discover how this tactic can help you create quality blog posts. What Is...

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[Infograph] – Why Hiring Freelance Writers Makes Sense

Why are companies increasingly hiring freelance writers? That’s a really good question, and frankly, one that has a lot of correct answers. Cost savings, scalability, quality, expertise, efficiencies...

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5 Ways To Make Your Content Budget Go Further

In the current environment of economic hardship caused by COVID-19, many businesses are scaling back on content budgets. While we’ve made some arguments for the value of staying the course or...

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The Long-Term Value of Content and Why You Shouldn’t Put Off Creating It in...

Albert Einstein said, “In the middle of difficulty lies opportunity.” He was encouraging others to face problems with the knowledge that they might find a way to resolve them or learn from the...

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Creating Content For Every Step of The Buyer’s Journey

If you’re not creating content for every step of the buyer’s journey, you’re literally leaking conversions and profits. Let’s look at how to support buyers’ through their journeys to maximize...

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How to Scale Your Agency By White Labeling Content Writing

An SEMrush survey asked content marketers what their biggest challenges were, and answers ranged from developing content that resonates with the right audience to keeping track of deadlines. The data,...

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Who’s on Your Business Content Writing Team and How Do You Manage Them?

According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many people can learn to craft grammatically...

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How to Write Service Descriptions

According to SEMrush, product content is one of the top three most important factors for winning online sales. It’s second only to price and delivery time. Product content is the information on your...

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Do You Need a Content Writer or a Copywriter?

Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good...

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The Top Content Writing Skills Writers Need to Know

In many ways, content writing is as much of an art as a skill. Yes, writers with natural talent can succeed, but it’s also possible to learn the ins and outs of content writing and apply skills and...

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White Paper Examples & How to Advice to Drive Amazing Results

We created this post to answer many of the questions our clients had about white paper creation and provide some good white paper examples. Please get in touch if you have any other questions....

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What Is the Total Cost of Creating an Ebook?

The decision to create and publish an eBook can be driven by several factors that have to be weighed against the cost of creating an eBook. Maybe you want to create something valuable to offer your...

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Walmart Marketplace SEO: Show Up Strong in Walmart’s Marketplace

Walmart has been a giant of the retail landscape for decades, so it’s probably not surprising to you to hear that it’s the second-biggest online retail brand in the United States. Only Amazon is...

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How To Create Retail Copywriting That Gets Results

Retail copywriting that persuades is more essential than ever before. Today’s consumers have shorter attention spans, less brand loyalty, and seemingly infinite choices when they shop (either in-store...

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What Is Evergreen Content and Why Do You Need It?

There’s content, and then there’s evergreen content. You might be thinking… “What is evergreen content, and why do I need it?” Hint: Evergreen content attracts continuous organic traffic and loyal...

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